The YSRS initiative was developed in 2008 by Yamaha in accordance with its basic philosophy of “Safety riding being achieved by intelligent activity, not by the operation or movement”. Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness & values into riding.
The initiative is focused especially on inculcating safe riding habits and aims to contribute to raising traffic safety awareness among local communities and not only among Yamaha customers. It was successfully introduced to the youth of Delhi, Nagpur, Goa and Mumbai. Overwhelmed by the public response everywhere, Yamaha has now introduced this initiative to the youth of Chennai.
It conducted its first round of the Yamaha Safe Riding Science (YSRS) 2010, at SRM college of engineering in Chennai. The event attended by 100 students was divided into 2 sessions, 1st was a classroom session or theoretical session and 2nd was practical session wherein 3 practical skills were taught which are slow balancing, slalom and braking.
The students were even shown a company prepared short film of 20 minutes duration, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint.
During his recent visit to India, Valentino Rossi, Yamaha’s global brand ambassador and MotoGP World Champion, also stressed the importance of safe riding such as wearing helmet, concentrating hard and being attentive to what is happening around. Caring for fellow bikers and others on the road is also very important.
Riding d Beast 