Yes, Yamaha…



Automotive Blogs - BlogCatalog Blog Directory


First inviting MotoGP World Champion Valentino Rossi to India.  and then keeping in sync to the spirit of racing world, Yamaha is yet back again with a racing contest :- The Yamaha Racing Contest.

Just need to answer simple questions related to Yamaha racing world & you may win the exciting things that Yamaha is offering as prizes for winners of this contest.

So what are you waiting for???…let us race away to win…!!

Visit here to play & win Yamaha Racing Contest

The YSRS initiative was developed in 2008 by Yamaha in accordance with its basic philosophy of “Safety riding being achieved by intelligent activity, not by the operation or movement”. Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness & values into riding.

The initiative is focused especially on inculcating safe riding habits and aims to contribute to raising traffic safety awareness among local communities and not only among Yamaha customers. It was successfully introduced to the youth of Delhi, Nagpur, Goa and Mumbai.  Overwhelmed by the public response everywhere, Yamaha has now introduced this initiative to the youth of Chennai.

It conducted its first round of the Yamaha Safe Riding Science (YSRS) 2010, at SRM college of engineering in Chennai. The event attended by 100 students was divided into 2 sessions, 1st was a classroom session or theoretical session and 2nd was practical session wherein 3 practical skills were taught which are slow balancing, slalom and braking.

The students were even shown a company prepared short film of 20 minutes duration, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint.

During his recent visit to India, Valentino Rossi, Yamaha’s global brand ambassador and MotoGP World Champion, also stressed the importance of safe riding such as wearing helmet, concentrating hard and being attentive to what is happening around. Caring for fellow bikers and others on the road is also very important.

Apollo Tyres Auto India Best Brand Survey Awards 2010 

The 3rd Apollo Tyres Auto India Best Brand Survey Awards 2010 were held at Pragati Maidan on 5th January 2010 where Yamaha was adjudged as the winner for – ‘Most Sporty, Best Styling and Success in Motorsports‘. Mr. Pankaj Dubey & Ms. Arti Sharma received the awards on behalf of India Yamaha Motor. 

Yamaha VMAX – ZigWheels CBU Superbike of the Year

Yamaha VMAX was adjudged as the ‘CBU Superbike of the Year‘ at the second ET-ZigWheels Car and Bike of the Year awards held on 7th January 2010. Mr. Pankaj Dubey & Ms. Arti Sharma received the awards on behalf of India Yamaha Motor. Yamaha VMAX known as the veritable ‘muscle bike’ with a gigantic 1.7-litre V4 engine produces over 200PS of power endowing it with acceleration like the Bullet train.

Its the Silver Jubilee year for Auto Expo 2010. A showcase of automotive collection. The Auto Expo show 2010 has already started from yesterday (i.e. 5th-Jan-2010) and 11th-Jan-2010 will be the last day. 

 Yamaha bike stars for 2010 have been showcased in Hall-7E. To see the plan layout of the halls please follow the below link – Yamaha



Biking enthusiasts gathered at Pragati Maidan, New Delhi, today to get the biggest adrenaline boost with the most exciting and innovative collection of bikes showcased by India Yamaha Motor Pvt. Ltd at the 10th Auto Expo being held from 5th to 11th of January. One of the world’s biggest Auto shows witnessed the new 2010 model of YZF-R1 and the launch of Special White Color Edition of YZF-R15 which are showcased at the Yamaha Stall along with other Yamaha products.
Yamaha is showcasing its state-of-the-art product line including successful premium segment (150cc+) bikesYZF-R15, Fazer and FZ series. A couple of exciting concept motorcycle models for commuter segment are also being showcased. The muscle bike VMAX is on display as well as YZR-M1 model that Valentino Rossi, The Doctor rides in MotoGP. Apart from these, Yamaha’s international models – 500cc TMAX sports scooter and 600cc XJ6 motorcycle are also on display. These models are surely a gripping sight to behold at this year’s Auto Expo.
Commenting on the occasion, Mr. Yukimine Tsuji, CEO, India Yamaha Motor Pvt. Ltd., said, “Auto Expo is a great platform to display our technological prowess. The Indian two-wheeler market is growing rapidly and keeping in sync with the changing demands of the Indian consumer, we are continuously evolving our strategies to serve them better. We have got very good responses for YZF-R15, Fazer and FZ series bikes. We will utilize every opportunity to generate sales in 2010 by taking initiatives which will reinforce the global Yamaha brand image in India and bring us closer to our customers.
Talking about plans for the year 2010, Mr. Tsuji, said, “We have a sales target of 3 Lakhs this year. Moreover, the company will continue to focus on the 150cc+ segment to achieve a target of 25 % share by the end of year. While we will be further consolidating our position in premium category with the launch of R15 special white color edition in February, commuting segment will also be a focus area.
Highlighting the brand association with John Abraham, Mr. Tsuji said, “It is a pleasure to have John by our side as he represents the essence of true biking, being a passionate biker himself. He has added a new dimension to our brand image. We are very happy that John is our first VMAX customer in India. We are also pleased to certify him as advisor to India Yamaha Motor to support us achieve our business plan in India.
The marketing strategy in the New Year will continue to revolve around the “Yes! Yamaha” campaign which is the first step towards giving value to the consumer and to provide the Best 3S Experience (Sales, Service & Spare parts) so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. As part of its Yes! Yamaha campaign, Yamaha has introduced the unique concept of Yamaha Bike Station (YBS), an authorized Yamaha Dealership with the Best 3S facility – Best Showroom, Best Service Facility and Genuine Parts. Yamaha has also planned Service Camps across India along with rural mobile service vans in the year 2010.
Customer Satisfaction has always been the top priority of Yamaha and the company is planning to enhance Yamaha Bike Station numbers to 180 in 2010 (40% of all dealers). Yamaha will also come up with customer-centric events like Yamaha Safety Riding Science to educate the Indian youth and incorporate safe riding culture among them.
Source:- Yamaha Motor

After kick starting the trend two years back, Yamaha is back to fuel the growing appetite for superbikes in India with the launch of Super Sports 2010 YZF-R1 in the Indian market. With the launch of this machine, Yamaha is all set to enhance the joy of Indian riders and experience true ‘Art of Engineering’, which lies at the heart of Yamaha’s creations. Embodying the dynamic and exhilarating spirit that today’s super sport rider demands, the MotoGP-inspired R1 is the most advanced Open-class production motorcycle.

Yamaha was the first two wheeler company to introduce the genre of super sports and torque sports performance bike in India with the launch of YZF-R1 and MT01, two years ago. The introduction of these machines, illustrates company’s aim of enriching Indian bikers riding experience while elevating the current biking paradigm.

Signifying the launch, Mr. Yukimine Tsuji, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “While the market for superbikes in India is still limited, consumer response to our previously launched YZF-R1, MT01 and latest VMAX superbikes has been overwhelming. The 2010 YZF-R1 superbike model carries Yamaha’s DNA – Performance, Innovation and Design & has one of the most advanced technologies available in the world. Its launch signifies our successful brand transformation efforts in India. In future also, we would continue to launch products that will associate the Indian biking enthusiasts with the combined thrill of technological superiority and artistic brilliance.”

The 2010 Yamaha R1 represents a paradigm shift in technology, performance and controllability among litre class sport bikes. The R1 has been designed to be the “Ultimate Cornering Master 1000” of the open super sport class. Inspired by Yamaha’s M1 MotoGP race bike, this latest generation 998cc R1 features a crossplane crankshaft design with an uneven firing order to provide outstanding yet easy to control torque and an exceptionally linear throttle feel never experienced before. But there is far more to R1 than just a revolutionary engine.

Yamaha believes that developing motorcycles is both a technological and an artistic endeavor. It pursues a level of performance that transcends mere specifications. The goal is to produce technologically superior motorcycles that should have a deep and intangible emotional appeal. It is what defines the company and this is what we call the “Art of Engineering”.

Win Yamaha Bike

So what if your profile was not selected OR you were not able to sign up for the Yamaha Reality show.

Participate in the Yamaha ZoneRide a Yamaha Home Contest”  and you can still win a Yamaha Fazer or a Yamaha FZS or a Yamaha Gladiator.

yamaha zone

For participating and more info:- Click Here

Along with trying your luck in the Yamaha Zone, you can go for other zones as well and win many more prizes.

Rocket Singh Zone

HP Zone

Canon Zone

Axe Zone

Musst Zone

Hide & Seek zone

Lee Style Zone

For participating and more info:- Click Here