After kick starting the trend two years back, Yamaha is back to fuel the growing appetite for superbikes in India with the launch of Super Sports 2010 YZF-R1 in the Indian market. With the launch of this machine, Yamaha is all set to enhance the joy of Indian riders and experience true ‘Art of Engineering’, which lies at the heart of Yamaha’s creations. Embodying the dynamic and exhilarating spirit that today’s super sport rider demands, the MotoGP-inspired R1 is the most advanced Open-class production motorcycle.
Yamaha was the first two wheeler company to introduce the genre of super sports and torque sports performance bike in India with the launch of YZF-R1 and MT01, two years ago. The introduction of these machines, illustrates company’s aim of enriching Indian bikers riding experience while elevating the current biking paradigm.
Signifying the launch, Mr. Yukimine Tsuji, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “While the market for superbikes in India is still limited, consumer response to our previously launched YZF-R1, MT01 and latest VMAX superbikes has been overwhelming. The 2010 YZF-R1 superbike model carries Yamaha’s DNA – Performance, Innovation and Design & has one of the most advanced technologies available in the world. Its launch signifies our successful brand transformation efforts in India. In future also, we would continue to launch products that will associate the Indian biking enthusiasts with the combined thrill of technological superiority and artistic brilliance.”
The 2010 Yamaha R1 represents a paradigm shift in technology, performance and controllability among litre class sport bikes. The R1 has been designed to be the “Ultimate Cornering Master 1000” of the open super sport class. Inspired by Yamaha’s M1 MotoGP race bike, this latest generation 998cc R1 features a crossplane crankshaft design with an uneven firing order to provide outstanding yet easy to control torque and an exceptionally linear throttle feel never experienced before. But there is far more to R1 than just a revolutionary engine.
Yamaha believes that developing motorcycles is both a technological and an artistic endeavor. It pursues a level of performance that transcends mere specifications. The goal is to produce technologically superior motorcycles that should have a deep and intangible emotional appeal. It is what defines the company and this is what we call the “Art of Engineering”.
Riding d Beast 