Riding d Beast

Ready to experience speed with Yamaha?

ridingdbeast — Wed, 21 Apr 2010 08:42:09 +0000

First inviting MotoGP World Champion Valentino Rossi to India. and then keeping in sync to the spirit of racing world, Yamaha is yet back again with a racing contest :- The Yamaha Racing Contest.

Just need to answer simple questions related to Yamaha racing world & you may win the exciting things that Yamaha is offering as prizes for winners of this contest.

So what are you waiting for???…let us race away to win…!!

Visit here to play & win Yamaha Racing Contest

Yamaha Safe Riding Science 2010

ridingdbeast — Tue, 06 Apr 2010 06:57:30 +0000

The YSRS initiative was developed in 2008 by Yamaha in accordance with its basic philosophy of “Safety riding being achieved by intelligent activity, not by the operation or movement”. Intelligent activity, in turn, is achieved by imbibing and following traffic safety awareness & values into riding.

The initiative is focused especially on inculcating safe riding habits and aims to contribute to raising traffic safety awareness among local communities and not only among Yamaha customers. It was successfully introduced to the youth of Delhi, Nagpur, Goa and Mumbai. Overwhelmed by the public response everywhere, Yamaha has now introduced this initiative to the youth of Chennai.

It conducted its first round of the Yamaha Safe Riding Science (YSRS) 2010, at SRM college of engineering in Chennai. The event attended by 100 students was divided into 2 sessions, 1st was a classroom session or theoretical session and 2nd was practical session wherein 3 practical skills were taught which are slow balancing, slalom and braking.

The students were even shown a company prepared short film of 20 minutes duration, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint.

During his recent visit to India, Valentino Rossi, Yamaha’s global brand ambassador and MotoGP World Champion, also stressed the importance of safe riding such as wearing helmet, concentrating hard and being attentive to what is happening around. Caring for fellow bikers and others on the road is also very important.

Yamaha bags prestigious awards in 2010

ridingdbeast — Fri, 15 Jan 2010 07:44:56 +0000

Apollo Tyres Auto India Best Brand Survey Awards 2010

The 3rd Apollo Tyres Auto India Best Brand Survey Awards 2010 were held at Pragati Maidan on 5th January 2010 where Yamaha was adjudged as the winner for – ‘Most Sporty, Best Styling and Success in Motorsports‘. Mr. Pankaj Dubey & Ms. Arti Sharma received the awards on behalf of India Yamaha Motor.

Yamaha VMAX – ZigWheels CBU Superbike of the Year

Yamaha VMAX was adjudged as the ‘CBU Superbike of the Year‘ at the second ET-ZigWheels Car and Bike of the Year awards held on 7th January 2010. Mr. Pankaj Dubey & Ms. Arti Sharma received the awards on behalf of India Yamaha Motor. Yamaha VMAX known as the veritable ‘muscle bike’ with a gigantic 1.7-litre V4 engine produces over 200PS of power endowing it with acceleration like the Bullet train.

Yamaha in Auto Expo 2010

ridingdbeast — Wed, 06 Jan 2010 05:57:47 +0000

Its the Silver Jubilee year for Auto Expo 2010. A showcase of automotive collection. The Auto Expo show 2010 has already started from yesterday (i.e. 5th-Jan-2010) and 11th-Jan-2010 will be the last day.

Yamaha bike stars for 2010 have been showcased in Hall-7E. To see the plan layout of the halls please follow the below link – Yamaha

Yamaha on full throttle at Auto Expo 2010

ridingdbeast — Wed, 06 Jan 2010 05:29:03 +0000

Biking enthusiasts gathered at Pragati Maidan, New Delhi, today to get the biggest adrenaline boost with the most exciting and innovative collection of bikes showcased by India Yamaha Motor Pvt. Ltd at the 10th Auto Expo being held from 5th to 11th of January. One of the world’s biggest Auto shows witnessed the new 2010 model of YZF-R1 and the launch of Special White Color Edition of YZF-R15 which are showcased at the Yamaha Stall along with other Yamaha products.

Yamaha is showcasing its state-of-the-art product line including successful premium segment (150cc+) bikes – YZF-R15, Fazer and FZ series. A couple of exciting concept motorcycle models for commuter segment are also being showcased. The muscle bike VMAX is on display as well as YZR-M1 model that Valentino Rossi, The Doctor rides in MotoGP. Apart from these, Yamaha’s international models – 500cc TMAX sports scooter and 600cc XJ6 motorcycle are also on display. These models are surely a gripping sight to behold at this year’s Auto Expo.

Commenting on the occasion, Mr. Yukimine Tsuji, CEO, India Yamaha Motor Pvt. Ltd., said, “Auto Expo is a great platform to display our technological prowess. The Indian two-wheeler market is growing rapidly and keeping in sync with the changing demands of the Indian consumer, we are continuously evolving our strategies to serve them better. We have got very good responses for YZF-R15, Fazer and FZ series bikes. We will utilize every opportunity to generate sales in 2010 by taking initiatives which will reinforce the global Yamaha brand image in India and bring us closer to our customers.

Talking about plans for the year 2010, Mr. Tsuji, said, “We have a sales target of 3 Lakhs this year. Moreover, the company will continue to focus on the 150cc+ segment to achieve a target of 25 % share by the end of year. While we will be further consolidating our position in premium category with the launch of R15 special white color edition in February, commuting segment will also be a focus area.

Highlighting the brand association with John Abraham, Mr. Tsuji said, “It is a pleasure to have John by our side as he represents the essence of true biking, being a passionate biker himself. He has added a new dimension to our brand image. We are very happy that John is our first VMAX customer in India. We are also pleased to certify him as advisor to India Yamaha Motor to support us achieve our business plan in India.

The marketing strategy in the New Year will continue to revolve around the “Yes! Yamaha” campaign which is the first step towards giving value to the consumer and to provide the Best 3S Experience (Sales, Service & Spare parts) so that the customer always appreciates Yamaha and accepts the brand like the word “YES”. As part of its Yes! Yamaha campaign, Yamaha has introduced the unique concept of Yamaha Bike Station (YBS), an authorized Yamaha Dealership with the Best 3S facility – Best Showroom, Best Service Facility and Genuine Parts. Yamaha has also planned Service Camps across India along with rural mobile service vans in the year 2010.

Customer Satisfaction has always been the top priority of Yamaha and the company is planning to enhance Yamaha Bike Station numbers to 180 in 2010 (40% of all dealers). Yamaha will also come up with customer-centric events like Yamaha Safety Riding Science to educate the Indian youth and incorporate safe riding culture among them.

Source:- Yamaha Motor

Yamaha Showcases ‘Art of Engineering’ with 2010 YZF-R1

ridingdbeast — Wed, 30 Dec 2009 03:46:02 +0000

After kick starting the trend two years back, Yamaha is back to fuel the growing appetite for superbikes in India with the launch of Super Sports 2010 YZF-R1 in the Indian market. With the launch of this machine, Yamaha is all set to enhance the joy of Indian riders and experience true ‘Art of Engineering’, which lies at the heart of Yamaha’s creations. Embodying the dynamic and exhilarating spirit that today’s super sport rider demands, the MotoGP-inspired R1 is the most advanced Open-class production motorcycle.

Yamaha was the first two wheeler company to introduce the genre of super sports and torque sports performance bike in India with the launch of YZF-R1 and MT01, two years ago. The introduction of these machines, illustrates company’s aim of enriching Indian bikers riding experience while elevating the current biking paradigm.

Signifying the launch, Mr. Yukimine Tsuji, CEO & MD, India Yamaha Motor Pvt. Ltd., said, “While the market for superbikes in India is still limited, consumer response to our previously launched YZF-R1, MT01 and latest VMAX superbikes has been overwhelming. The 2010 YZF-R1 superbike model carries Yamaha’s DNA – Performance, Innovation and Design & has one of the most advanced technologies available in the world. Its launch signifies our successful brand transformation efforts in India. In future also, we would continue to launch products that will associate the Indian biking enthusiasts with the combined thrill of technological superiority and artistic brilliance.”

The 2010 Yamaha R1 represents a paradigm shift in technology, performance and controllability among litre class sport bikes. The R1 has been designed to be the “Ultimate Cornering Master 1000” of the open super sport class. Inspired by Yamaha’s M1 MotoGP race bike, this latest generation 998cc R1 features a crossplane crankshaft design with an uneven firing order to provide outstanding yet easy to control torque and an exceptionally linear throttle feel never experienced before. But there is far more to R1 than just a revolutionary engine.

Yamaha believes that developing motorcycles is both a technological and an artistic endeavor. It pursues a level of performance that transcends mere specifications. The goal is to produce technologically superior motorcycles that should have a deep and intangible emotional appeal. It is what defines the company and this is what we call the “Art of Engineering”.

Win Yamaha FAZER/FZS/GLADIATOR

ridingdbeast — Mon, 14 Dec 2009 07:54:46 +0000

Win Yamaha Bike

So what if your profile was not selected OR you were not able to sign up for the Yamaha Reality show.

Participate in the Yamaha Zone “Ride a Yamaha Home Contest“ and you can still win a Yamaha Fazer or a Yamaha FZS or a Yamaha Gladiator.

yamaha zone

For participating and more info:- Click Here

Along with trying your luck in the Yamaha Zone, you can go for other zones as well and win many more prizes.

Rocket Singh Zone

HP Zone

Canon Zone

Axe Zone

Musst Zone

Hide & Seek zone

Lee Style Zone

For participating and more info:- Click Here

Yamaha Safety Riding Science

ridingdbeast — Tue, 08 Dec 2009 07:37:03 +0000

Yamaha Motor India sets to educate the youth about safe biking. It also envisages creating a new generation of responsible riders. An event introduced by Yamaha Motor India to impart safe riding techniques and help contribute to an accident-free traffic environment.

After achieving unprecedented success in Delhi, Nagpur and Mumbai, the Yamaha Safety Riding Science training event made its way to the idyllic beaches of Goa, which was attended by more than 100 enthusiastic bikers, most of them students The programme was divided into two sections – a classroom session and a practical session wherein three practical skills were taught including slow balancing, slalom and braking.

Yamaha has also prepared a short film, in which it has scientifically analyzed impact force, inertia force and frictional force from a road traffic viewpoint.

Yamaha India Bike Rallyists hit the road on 7th december

ridingdbeast — Tue, 08 Dec 2009 05:38:32 +0000

Mumbai, 7th December 09: Bollywood heartthrob, Ranbir Kapoor flagged off the Yamaha India Bike Rally, the first reality show by BIGADDA at the MMRDA Ground, in Mumbai today. Ranbir Kapoor came in full gusto to encourage the twenty finalists of the Yamaha India Bike Rally as they got ready to travel on Yamaha bikes over 4,500 km across 40 cities in 7 states in India for the next 21 days.

The rally will cover an extensive stretch across Maharashtra, Gujarat, Rajasthan, Haryana, Delhi, Uttar Pradesh and Madhya Pradesh in a time span of just 21 days. 20 finalists divided into 10 teams, each team consisting of 2 members will halt at a village or town (‘pit stops’) each day according to their route map.

The tasks at these stops have been designed to give participants local flavors and experiences, whether it is kite making in Gujarat, an orange harvesting festival in Nagpur, a cow milking contest in Gwalior, or a roti making competition at a dhaba en route from Delhi to Chandigarh.

All the participants will be equipped with Yamaha Bikes, Tata Photon internet connection, HP Mini, Canon products and Lee apparels that will help them feature their experiences through blogs, photos and videos on BIGADDA.com on a daily basis.

The first time rally received an overwhelming response from people across the country; with over 8,000 registrations. The finalists were selected after a gruelling round of auditions over the last few weeks in various centres. 13 young men and 7 women from Mumbai, Delhi, Pune, Bangalore and Ahmedabad have made it to the final twenty.

Commenting on IBR, Pankaj Dubey, National Business Head, India Yamaha Motor, said, “Yamaha has been constantly shifting gears to transform the market from utility to pleasure & lifestyle. Today, Yamaha offers innovative designs, sporty looks and premium features across models as part of its strategy to give consumers a new thrill in biking. With the Yamaha India Bike Rally kick starting from today, the company sets in a new era of bike rally which caters to the aspirations of the young Indian bikers. We have taken up this idea with as much zeal as the contestants themselves and Bigadda added to this passion of bringing an opportunity to discover India with India’s very own biking enthusiast ready to make a mark on Yamaha Bikes.”

Shivanandan Pare, COO, Bigadda said, ‘This is the first time that a reality show has been launched on any social networking platform. At Bigadda, this is a moment of great pride, as it reinforces our faith in the social media boom that has taken over the country. IBR is a jambination of reality shows and social networking and we are confident of its success. This is a once in a lifetime experience for the twenty young participants as they hit the road on the state-of-the-art Yamaha bikes and we wish them the very best. I would also like to thank Ranbir Kapoor for coming to flag off and cheer the contestants and wish him the very best for his upcoming movie. You can look forward to Rocket Singh communities, blogs and contests on Bigadda in the next few weeks.”

The winning team will get Yamaha YZF-R15 and Fazer; First and Second Runner up and four other lucky online users will win YZF-R15, Fazer, FZ16, FZS and Gladiator SS. 5 million plus users of BIGADDA will get a chance to rate the contributions made by the bikers and the winner will be decided on the basis of the overall number of votes received on his or her blog posts, photos and videos.

Source: Yamaha Corporate News

Images: mastione.com

Yamaha IBR: Its raining yamaha bikes

ridingdbeast — Mon, 30 Nov 2009 09:21:54 +0000

An overwhelming response that IBR has received makes it an instant hit already among the youth. The latest buzz in the fields of social media marketing Yamaha India Bike Rally (IBR), received a response of entries of over 8000 since the registration was opened on 20th October.

The YZF-R15, IBR Grand prize is not only the temptation of the rally , but also First and Second Runner up and four other lucky online users will win Yamaha Bikes. 5 million plus users of Bigadda will get a chance to rate the contributions made by the bikers and the winner will be decided on the basis of the overall number of votes received on his or her blog posts, photos and videos.

The entries are there not only from key metros like Mumbai, Delhi, Bangalore and Chennai but also from cities like Ajmer, Calicut, Chittorgarh and Ghaziabad. The online registeration , a call for entry’ initiative complemented the online registration process. Currently, the auditions are being conducted to shortlist the finalists for Yamaha India Bike Rally-Bharat Ki Khoj.

Commenting on IBR, Mr. Yukimine Tsuji, CEO & MD, India Yamaha Motor said, “With Yamaha India Bike Rally, we are creating one more benchmark in providing the true motorcycling experience to Indian consumers. It is designed to provide Kando* to the 20 short-listed participants as they get to experience the superiority of Yamaha’s Technology and Quality while riding over 4,700 kms on Yamaha bikes covering 7 states over a period of 21 days.”

“Through innovative events like Yamaha IBR and our regular events such as Ride-tech Challenge and R15 Racing Championships, we take forward our global legacy of being a brand that is refining the motorcycling culture in India by providing Indian bike enthusiasts with the combined thrill of technological superiority and artistic brilliance”, he added.

* Kando is a Japanese word for simultaneous feelings of deep satisfaction and intense excitement that we experience when we encounter something of exceptional value.